10:57 11 April 2011
One in five Brits will buy a Wills and Kate wedding souvenir but seven in ten wont admit it to friends, it has emerged.
Researchers found fear of embarrassment, it being seen as 'tacky' and a waste of money will mean thousands will keep quiet about what they buy to commemorate the Royal occasion.
A third said it would be out of character if they splashed out on lavish items, while one in ten said they dont want people thinking they clutter up their houses.
It also emerged the nation will fork out more than £230 million on Royal collectibles, with mugs, tea-towels and plates the most popular items to be bought.
A spokesman for Bid TV, which commissioned the research amongst 2,000 Brits, said: "Our survey shows a large percentage of the nation is caught up in the excitement of the Royal Wedding later this month.
"But while millions plan to fork out and buy souvenirs to mark this special occasion, it seems they arent so keen to admit it to friends and family.
"When you hear the word 'souvenir' the thought of tacky items, cluttering up shelves and collecting dust in British homes spring to mind.
"But a cleverly thought-out item could fetch a fair few pounds in years to come, so they shouldnt be shunned they just need to be chosen with care."
Television antique expert, Tom Keane, talks about what you should be buying - royal wedding-wise - if you want to make some money.
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