The 10 coolest brands in Britain 2009
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10. PlayStation 3
Up five places from last year's poll of the nation's most beloved brand names is the mighty PS3. Far more reliable than it's direct competitor the Xbox 360, Sony's gaming console also helped win the format war of next generation home entertainment by including a Blu-ray player as standard. It proved to be the final nail in HD-DVD's coffin.
But what are the other the other iconic makes that Brits can't live without?
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