16:05 19 July 2011
Buying jeans can often be an arduous task, but now a new survey has revealed that two thirds of women over 50 think buying jeans is more stressful than moving house.
In the poll, conducted by isme.com, nearly three quarters of ladies aged 50 or over said shopping for denim was "unbearably stressful".
Many claimed that fashionable denim brands make them appear overweight and the cuts display too much 'bum cleavage' and around 20 per cent of respondents thought that the designs offered for women their age were too "frumpy".
Not enough choice when it comes to style and size, as well as ill-fitting jeans were other common complaints from those asked.
Spokesperson for isme.com, Jackie Lewis, said:
"However much you might spend on a pair of jeans, an ill-fitting pair can take you from fashionable to frumpy in seconds.
"For trousers and jeans it's all about the waist, which thickens as you age - if mature women simply buy a larger size to accommodate their waist, they find that the trousers are too large on the hips and sag around the bottom."
Loose Women presenter Lynda Bellingham, 62, a brand ambassador for isme.com, added:
"Weve all been there, trying to squeeze into the skinniest of jeans or doing up a pair to find they create that dreaded muffin top. "Like so many people, I am tired of the high streets one-size-fits-all philosophy.
"50+ women still want fashionable clothes, outstanding choice and prices to suit all budgets and one that understands what looks good on a more mature womans shape."
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