Simon Cowell has spoken out about the revelations which emerged last week surrounding his private life.
The Britain's Got Talent star admitted that the claims, featured in an unofficial biography by Tom Bower, caused him to bury his head in a pillow.
However, Cowell effectively endorsed the book, entitled Sweet Revenge: The Intimate Life of Simon Cowell, by attending the launch party.
Speaking to a star-studded crowd at London's Serpentine Gallery, the music mogul apologised to "anybody I embarrassed", telling guests:
"I will be honest with you, I spent last week under a pillow in my bedroom. Newspapers were banned.
"I want to publicly apologise to anybody I embarrassed because I have tried to keep my private life quiet a bit and I do have to apologise to certain people and certain members of my family. That's the score."
Tom Bower's book was serialised in last week's Sun newspaper and covers Cowell's alleged relationship with fellow X Factor judge Dannii Minogue.
It is his 20th unauthorised biography, with other subjects including Topshop boss Sir Philip Green and Apprentice star Karren Brady.
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