The Americans are not new to the concept of product placement on TV. For example, American Idol has a Coca-Cola Room where contestants wait while the judges sit behind a desk, each with their own prominent red Coke glass in plain view.
British TV could be set to adopt this strategy to bring a much needed cash influx into the faltering format, but will it be as blatant as these big screen promos? Check out some of the worst offenders in screen history.
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.
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