Ever been shopping and had to do a double take to make sure you pick up the right item instead of an own brand replica? You wouldn't be alone.
According to research, 33% of shoppers have accidentally bought the wrong product, confused by the packaging - perhaps a reason why making a product look more like the original leads to a 30% rise in sales. But can you tell the difference? Take a look at some of the most notorious copycat groceries on the shelves.
Sainsburys supermarket caused a stir when they launched this lookalike drink, provoking Pimm's to sue them.
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.
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