National treasure Cheryl Cole may not be likely to do another campaign with husband Ashley any time soon, but the Geordie lass is considered as one of the best options for companies to chose to promote their products. That's even despite the backlash for the highly complained about L'Oral Elive ad (pictured above) which used hair extensions.
The X Factor judge also has the highest positive 'buzz score' (80% positive) despite the negative media coverage that has surrounded her in the past and is seen as very 'playful', 'sympathetic' and 'outgoing', but is the least 'reserved', 'calm' and 'laid back' matching well to Coca Cola and New Look.
Spokesman for the researcher said: "Cheryl's mix of exciting, endearing and engaging traits seems to be a winning combination."
Fragile golden and silver scrolls believed to be “spells” to invoke good or evil spirits were unearthed with ancient skeleton in Serbia.
Stress of moving house can help boost memory, a recent research has found.
The prenup house, made of carbon fibre elements and semi-transparent wooden layer, can be split in two if marriage doesn’t work.
De-extinction of mammoths through DNA sequencing and genome editing can help restore the grassland system, scientists have claimed.
Faraday cage wetsuit prevents sharks from detecting tiny electrical signals from divers’ muscles.
In 30 years, humans will be able to upload their entire minds to computers and become digitally immortal, Google has predicted
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