Simon Cowell is reportedly planning to ditch his nasty reputation and become Mr Nice Guy in order to prevent the Voice UK from overtaking Britain's Got Talent in the ratings.
The talent show judge is said to be concerned that the new BBC One show is showing no signs of slowing down its ratings domination.
The Voice UK attracted four million more viewers than the ITV1 show during their 20-minute crossover at the weekend. It has regularly beaten the more established show each Saturday night.
An insider told The Sun:
"He'll learn lessons from it. Simon wasn't happy when he saw the ratings. He likes to be number one in everything he does. He has told producers they must make BGT even better.
"He is known as being a perfectionist and this will will only renew his desire to beat The Voice."
Cowell is also apparently worried about the prospect of singers opting to participate in the Voice instead of the X Factor later this year.
The source continued, saying:
"The big fear is that viewers will start seeing The Voice as the leading singing show. That would mean the best singers flocking to apply to it instead of The X Factor - and these shows live or die on their talent.
"Simon always learns lessons. He will be seriously considering whether he has to be nicer to contestants. He has softened his Mr Nasty image over the years. But maybe now he needs to turn fully into Mr Nice.
"It's clear viewers are starting to get a taste for more positive shows."
Catch the Voice UK and Britain's Got Talent Saturday nights on BBC One and ITV1.
Eating disorder rates rose, research states
Understanding overseas investment mortgages
Bomb kills 12 people in Pakistan
Focus on: Loan rates hit new all-time low of 4.9%
Potter book with Rowling’s annotations sells for £150k
Woolwich: Cobra meeting to be held
Genetic testing for cancer is announced
Understanding mortgage life insurance
“Far-right activist” kills himself in Paris Cathedral
4 ways relocating could help improve your finances
Get your car ready for camping
NHS chief to resign in March 2014
Wrestler Mick McManus has died
Peer-to-peer: The phenomenon taking savers by storm
Beaches in England given Blue Flag award
Britain’s house prices increased by 10%
| Derbyshire Personal Loan | Sainsbury's Shopper Standard Loan | Clydesdale Bank Personal Loan | |
| Representative APR | 5% | 5% | 5.1% |
| Loan Amount | £10,000 | £10,000 | £10,000 |
| Loan Duration | 3 years | 3 years | 3 years |
| Comments | For loans of £7,500... | For loans of £7,500... | For loans of £7,500... |
| Representative Example | If you borrow £10,000 o... | If you borrow £10,000 o... | If you borrow £10,000 o... |
| Apply | Apply | Apply |
Powered by 
MoneySupermarket are free, independent & compare all UK loans & credit cards as well as offering exclusive deals you won't find anywhere else. MoneySupermarket House, St David's Park, Ewloe, Flintshire CH5 3UZ
Bowie’s bassist Trevor Bolder has died
Oklahoma: In the wake of the tornado
To save or pay off mortgage: Which is the better option?
Ofcom: 82% Brits get at least 2 nuisance calls weekly
Wayne and Coleen Rooney welcome second baby
Three tourists die in hot-air balloon collision
How recent reforms on pensions may affect you
Marks & Spencer annual profits down by 14%
Money worries making you ill? Help is at hand
Tim Peake will represent the UK in space
Repaying your mortgage: Is it a wise decision?
| Top Credit Cards Deals | ||
| Representative APR | ||
| MBNA | 12.90% | Apply |
| Sainsbury's | 7.80% | Apply |
| Sainsbury's | 7.80% | Apply |
Powered by  |
||
