"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
"Design is not just what it looks like and feels like. Design is how it works."Daniel J. Boorstin on Steve Jobs
"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."Daniel J. Boorstin on Walt Disney
"The artist in me cries out for design."Daniel J. Boorstin on Robert Frost
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."Daniel J. Boorstin on Antoine de Saint-Exupery
"Sometimes I can't figure designers out. It's as if they flunked human anatomy."Daniel J. Boorstin on Erma Bombeck
"A wonderful thing about a book, in contrast to a computer screen, is that you can take it to bed with you."
"The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life."
"Education is learning what you didn't even know you didn't know."
"The traveler was active he went strenuously in search of people, of adventure, of experience. The tourist is passive he expects interesting things to happen to him. He goes 'sight-seeing.'"
"The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises."
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