"The best ideas come as jokes. Make your thinking as funny as possible."
"Things turn out best for the people who make the best of the way things turn out."David Ogilvy on John Wooden
"Experience hath shewn, that even under the best forms of government those entrusted with power have, in time, and by slow operations, perverted it into tyranny."David Ogilvy on Thomas Jefferson
"In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing."David Ogilvy on Theodore Roosevelt
"To be nobody but yourself in a world which is doing its best, night and day, to make you everybody else means to fight the hardest battle which any human being can fight and never stop fighting."David Ogilvy on e. e. cummings
"In the practice of tolerance, one's enemy is the best teacher."David Ogilvy on Dalai Lama
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"The consumer isn't a moron she is your wife."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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