"The consumer isn't a moron she is your wife."
"Whenever you find yourself on the side of the majority, it is time to pause and reflect."David Ogilvy on Mark Twain
"The hardest thing to understand in the world is the income tax."David Ogilvy on Albert Einstein
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."David Ogilvy on Colin Powell
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."David Ogilvy on Dale Carnegie
"If there is anything that a man can do well, I say let him do it. Give him a chance."David Ogilvy on Abraham Lincoln
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"The best ideas come as jokes. Make your thinking as funny as possible."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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