"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."Donald Norman on Albert Einstein
"Our scientific power has outrun our spiritual power. We have guided missiles and misguided men."Donald Norman on Martin Luther King, Jr.
"Science investigates religion interprets. Science gives man knowledge which is power religion gives man wisdom which is control."Donald Norman on Martin Luther King, Jr.
"No amount of experimentation can ever prove me right a single experiment can prove me wrong."Donald Norman on Albert Einstein
"Bad times have a scientific value. These are occasions a good learner would not miss."Donald Norman on Ralph Waldo Emerson
"Beauty and brains, pleasure and usability - they should go hand in hand."
"In my opinion, no single design is apt to be optimal for everyone."
"Readers always seem to think that the author has some control over the design of their books."
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
"User-centered design means working with your users all throughout the project."
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