"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology it's the box it comes in."
"It has become appallingly obvious that our technology has exceeded our humanity."Donald Norman on Albert Einstein
"The typewriting machine, when played with expression, is no more annoying than the piano when played by a sister or near relation."Donald Norman on Oscar Wilde
"Any sufficiently advanced technology is indistinguishable from magic."Donald Norman on Arthur C. Clarke
"The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life."Donald Norman on John F. Kennedy
"I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours."Donald Norman on John F. Kennedy
"Beauty and brains, pleasure and usability - they should go hand in hand."
"In my opinion, no single design is apt to be optimal for everyone."
"Readers always seem to think that the author has some control over the design of their books."
"It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format."
"User-centered design means working with your users all throughout the project."
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