"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
"Whenever you find yourself on the side of the majority, it is time to pause and reflect."Edward de Bono on Mark Twain
"The hardest thing to understand in the world is the income tax."Edward de Bono on Albert Einstein
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."Edward de Bono on Colin Powell
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."Edward de Bono on Dale Carnegie
"If there is anything that a man can do well, I say let him do it. Give him a chance."Edward de Bono on Abraham Lincoln
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
"Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car."
"If you never change your mind, why have one?"
"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas."
"Logic will never change emotion or perception."
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