"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
"Life can only be understood backwards but it must be lived forwards."Jeff Bezos on Soren Kierkegaard
"The only source of knowledge is experience."Jeff Bezos on Albert Einstein
"Experience: that most brutal of teachers. But you learn, my God do you learn."Jeff Bezos on C. S. Lewis
"Experience is simply the name we give our mistakes."Jeff Bezos on Oscar Wilde
"A man who carries a cat by the tail learns something he can learn in no other way."Jeff Bezos on Mark Twain
"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."
"I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."
"The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'"
"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward."
"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business."
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