"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
"It has become appallingly obvious that our technology has exceeded our humanity."Marshall McLuhan on Albert Einstein
"The typewriting machine, when played with expression, is no more annoying than the piano when played by a sister or near relation."Marshall McLuhan on Oscar Wilde
"Any sufficiently advanced technology is indistinguishable from magic."Marshall McLuhan on Arthur C. Clarke
"The world is very different now. For man holds in his mortal hands the power to abolish all forms of human poverty, and all forms of human life."Marshall McLuhan on John F. Kennedy
"I am sorry to say that there is too much point to the wisecrack that life is extinct on other planets because their scientists were more advanced than ours."Marshall McLuhan on John F. Kennedy
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts."
"If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness."
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