"The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause."
"Whenever you find yourself on the side of the majority, it is time to pause and reflect."Simon Mainwaring on Mark Twain
"The hardest thing to understand in the world is the income tax."Simon Mainwaring on Albert Einstein
"There are no secrets to success. It is the result of preparation, hard work, and learning from failure."Simon Mainwaring on Colin Powell
"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."Simon Mainwaring on Dale Carnegie
"If there is anything that a man can do well, I say let him do it. Give him a chance."Simon Mainwaring on Abraham Lincoln
"Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others."
"There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking."
"The leverage and influence social media gives citizens are rapidly spreading into the business world."
"Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace."
"Business practices and how we treat the planet are also in desperate need of re-humanization."
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