Following obscene pictures emerging on the internet featuring her topless jumping on the bed and wearing blood-stained plaster over part of her leg and drug allegations, Peaches Geldof was dropped by Ultimo. A shame some might say, but the lovely lady they replaced her with is certainly no second best.

Busty Brit Kelly Brook stepped out of her clothes in the role as she posed for the new range from the lingerie company and became the new face and body of Miss Ultimo. And what a fine job too!

Buy online: Coco bra £27, brief £14.