We've all seen pictures of celebrities like Angelina Jolie, Gwyneth Paltrow, Victoria Beckham, Kate Moss and Sadie Frost showing off their perfect post-pregnancy bodies in gorgeous designer clothes.
But can yummy mumminess be achieved by ordinary mothers who have limited cash and no free time (not to mention no nanny, no cleaner and no personal stylist)?
Former TV presenter Liz Fraser claims that the ordinary mother can - with the help of a few tricks.
Liz's book, 'The Yummy Mummy's Survival Guide' is aimed at real mothers who'd love a piece of the yummy mummy action but don't know how to get it.
"It's the simple things that make a mum feel yummier," she says.
"It can be as easy as dabbing on a little lip gloss and slipping on a pair of pumps before leaving the house."
Read Liz's top yummy mummy tips:
It's yours to own!
The Yummy Mummy Survival guide.
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