Mariah mobile hits
09:30 25 April 2006
Mariah Carey is to write and record mobile phone ringtones exclusively for Pepsi.
The Grammy Award-winning singer has signed a lucrative deal to come up with tones for the Pepsi Cool Tones and Motorola Phones promotion.
The venture is the first to offer music fans original tunes for their phones created by the biggest names in music.
Mariah is to produce 20 different tones for the promotion, and around 100 ringtones will be available when the service launches.
Mariah is thrilled to be involved with the project, saying: "I had a lot of fun. It was a great creative outlet because musically I could do things here that I would never think to do for one of my albums. This was a great idea by Pepsi."
Mariah's first outing as the face, and voice, of the soft drink giant will start in May with a TV commercial - which will be directed by Paul Hunter, who has masterminded the videos for several of Mariah's hits.
She will also perform in an exclusive Pepsi Smash concert this summer.
(C) BANG Media International