Performers at the opening ceremony of the London Olympics 2012 experienced an increase in album sales after their performance. Some of the performers who got the chance to show off their acts at the Olympic Stadium last July 27 include Mike Oldfield and Emeli Sande.
Sande, who recently debuted with the record Our Version of Events, jumped from the 8th spot to the 3rd in the album charts and is now one of the biggest sellers this year. All it took was Sande’s spine-tingling version of Abide With Me.
The greatest beneficiary of the trend, however, is teenage pop star Conor Maynard, who recently claimed the number one spot in the album charts with his debut record Contrast.
Wiley, another East London grime star, also topped the singles chart with the song Heatwave. Calvin Harris and Example had to make do with second place with their collaborative single, We’ll Be Coming Back.
Seven-minute track Caliban’s Dream from electronic duo Underworld also made it to the charts at number 12 after it was featured in the opening ceremony.
The Arctic Monkeys also upped their popularity with their cover of The Beatles’ Come Together, which is now at rank 21 in the charts after spending last week at just rank 67.
The same improvement was felt by folk singer Frank Turner with his song I Still Believe, which climbed from rank 97 to rank 40 in the week following the opening ceremony.
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