17:28 03 July 2012
Britvic have taken the extreme measure of recalling Robinsons Fruit Shoots across the nation following a relation that the popular children's drink has a new cap design with a "packaging safety issue".
The colourfully packaged drink and its spin-off (entitled Fruit Shoot Hydro), a flavoured mineral water targeted at the seven-11 market, feature a new design of 'sports' cap now thought to be potentially unsafe.
The company stated that customers should return their drink purchases to the store they bought them from for a full refund.
A company press release said: "Britvic Soft Drinks is recalling all Robinsons Fruit Shoot and Fruit Shoot Hydro packs, featuring the new design cap, due to a packaging safety issue.
"Consumers with any affected product should return it to the retailer for a refund.
"This is a precautionary measure.
"Fruit Shoot My-5 is NOT being recalled. No other Robinsons products are affected.
"Britvic Soft Drinks apologises for any inconvenience caused."
According to Britvic's own website, Robinsons Fruit Shoot is "the number one selling children's FMCG (fast-moving consumer goods) brand, worth £96 million".
Fruit Shoot Hydro was launched in 2011 following a £2.5m marketing spend. It is described on the site as being "made from spring water, with a hint of natural fruit flavour, providing children with a tasty and refreshing drink which is free from sugar and artificial colours and flavourings.
"It will be available in a sports bottle format, designed to appeal to children that are active and need to stay hydrated"
Customers are being advised to call the company's consumer care line on 0800 0321767.
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