Racy ads with female stars are often in abundance, leaving men spoilt for choice, but male stars seem a little more shy when it comes to proving they've got the full package.
However, former rugby star Gavin Henson has shown he's nothing to hide in a new Everyman campaign to raise awareness about male cancer with nothing but a couple of husky dogs to protect his modesty..
Thankfully the backdrop wasn't real otherwise the sizzling star's hot bod could have melted the snow as well as women's hearts.
Take a look at the other male celebs who've posed for our viewing pleasure...
