11:54 25 December 2012
As they say, Christmas is really for children. This is the reason why Christmas is the time of the year when the most number of toys from different parts of the globe are sold. If you’re a toy retailer, you need to prepare for this event in order to attract more buyers and to maximize your profits.
Here’s what you need to do:
Prepare ahead of time
You should be able to prepare your store regardless if it’s online or a brick-and-mortar type of store, ready for the Christmas rush.
Weeks or months before the Christmas shopping begins, you need to think of great marketing strategies to attract more people to go to your store. Offering great deals is one good idea. Making your store child and parent-friendly is another one.
If you’re selling toys online, re-design your website and send enticing newsletters to attract more interested buyers.
Choose quality toys
Not all toys will sell well during the Christmas season. Pick the ones that you think are in-demand this year. Do research if needed. Stock up on toys that are inspired by popular animated movies which have attracted a younger audience.
Anticipate how big the demand will be so you’ll know how much to put in your shop. Also, attend trade shows and such to get excellent ideas.
Sell gift sets
Shoppers usually find gift sets attractive. For example, you can sell sets that contain all the things that a newborn baby will need like feeding bottles, onesies, diaper, pacifier, etc.
This makes it easier for shoppers to get everything that a recipient will need in just one grab.
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