12:08 18 August 2010
For nearly a quarter of us our holiday memories are shared by uploading our holiday snaps on to social networking sites, and yet, how many times have you returned home only to realise most of your pics feature highly unflattering shots of you in your bikini?
If you have you're not alone, with new research showing nearly a quarter of us feel embarrassed, sad or even mortified, when we see our holiday photos. Swimwear seems to be the biggest culprit with 15% of women stating that their most embarrassing holiday moment involves their cozzie - rising to just under a quarter for the 16 - 24 year old age group.
So short of a radical diet plan, what can you do to make sure your swimwear is supportive, fashionable and most of all flattering when you're lounging around on the beach?
Fashion stylist Mark Heyes believes choosing the right swimwear is as important as the right underwear and should be there to not only disguise problem areas but make the most of your best assets.
Make sure you choose a swimsuit that is able to flatter your shape as well as provide long-lasting comfort and fit to turn you into that holiday goddess you so desire - investing in a quality piece is essential. And don't forget the accessories...
Glamour is important to most of us too, with over a quarter of women trying to look more glamorous when on holiday than at home.
If you're in desperate need of some help when it comes to picking the perfect poolside outfit, look no further. TV fashion stylist Mark Heyes has teamed up with Xtra Life LYCRA® fibre to give you the hottest tips and best advice on this season's most fashionable and flattering swimwear available off the high street:
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