17:27 15 January 2018
Starting January 18, all First services in West Yorkshire will have contactless payment systems. This means that aside from traditional cash and mobile tickets, passengers in Wharfedale will also have an option of using contactless bank cards, Apple Pay and Android Pay. The new scheme was introduced after research showed that more than half of purchases were made by card.
Paul Matthews, managing director of First West Yorkshire, said: “The introduction of contactless payments alongside our success with mobile ticketing is pivotal as we continue to make bus travel a convenient, simple and attractive experience for our customers.
“Use of mTickets is exceeding our expectations and continues to grow daily, so I fully expect customers to welcome and grasp contactless bus travel with the same enthusiasm.
“If more customers converted to using mTickets, contactless or the Mcard, then this would have a huge impact on boarding times and would help us in the battle to speed up the bus.
“We are determined to transform the experience for all our customers and I am delighted that technology is now able to deliver so many benefits for our passengers.
“The combination of journey planning, free wifi, real time information, contactless and mTickets, really does make the bus an increasingly attractive option for so many journey needs.”
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