National treasure Cheryl Cole may not be likely to do another campaign with husband Ashley any time soon, but the Geordie lass is considered as one of the best options for companies to chose to promote their products. That's even despite the backlash for the highly complained about L'Oral Elive ad (pictured above) which used hair extensions.
The X Factor judge also has the highest positive 'buzz score' (80% positive) despite the negative media coverage that has surrounded her in the past and is seen as very 'playful', 'sympathetic' and 'outgoing', but is the least 'reserved', 'calm' and 'laid back' matching well to Coca Cola and New Look.
Spokesman for the researcher said: "Cheryl's mix of exciting, endearing and engaging traits seems to be a winning combination."
Tools designed to ensure computer code in smart cars does not crash has been inspired by hungry penguins.
The rounded sleeping capsules send guests drifting into ocean before arriving on desert island by morning.
Sitting on the saddle activates the part of the brain responsible for learning, a study has claimed.
Scientists are appealing for more people to donate their brains for research after they die.
Life on Earth may have arrived from Mars on an asteroid, scientists have claimed.
Lunar mission scheduled at the end of 2017 could find out if beer can be brewed on the moon.
A bottle used to teach children how far litter can travel ended up on Scottish beach after 8,700-mile journey.