"A lot of football success is in the mind. You must believe you are the best and then make sure that you are."
"In order to succeed, your desire for success should be greater than your fear of failure."Bill Shankly on Bill Cosby
"Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success."Bill Shankly on Swami Vivekananda
"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."Bill Shankly on Bruce Lee
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."Bill Shankly on David Brinkley
"Success is not final, failure is not fatal: it is the courage to continue that counts."Bill Shankly on Winston Churchill
"Some people think football is a matter of life and death. I assure you, it's much more serious than that."
"Football (soccer) is a matter of life and death, except more important."