"Our mission for younger people is to do our best to make exercise cool, hip - the thing to do."
"Nothing gives one person so much advantage over another as to remain always cool and unruffled under all circumstances."Bruce Jenner on Thomas Jefferson
"Rather be dead than cool."Bruce Jenner on Kurt Cobain
"All women do have a different sense of sexuality, or sense of fun, or sense of like what's sexy or cool or tough."Bruce Jenner on Angelina Jolie
"Let your soul stand cool and composed before a million universes."Bruce Jenner on Walt Whitman
"It's really kind of cool to have solar panels on your roof."Bruce Jenner on Bill Gates
"If you're asking your kids to exercise, then you better do it, too. Practice what you preach."
"First of all, I try to be a positive role model."
"If I wasn't dyslexic, I probably wouldn't have won the Games. If I had been a better reader, then that would have come easily, sports would have come easily... and I never would have realized that the way you get ahead in life is hard work."
"I learned that the only way you are going to get anywhere in life is to work hard at it. Whether you're a musician, a writer, an athlete or a businessman, there is no getting around it. If you do, you'll win - if you don't, you won't."