"We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but we've added some extras that people aren't used to finding on Southwest."
"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around."David Neeleman on Leo Buscaglia
"Don't cry because it's over. Smile because it happened."David Neeleman on Dr. Seuss
"Look back, and smile on perils past."David Neeleman on Walter Scott
"A warm smile is the universal language of kindness."David Neeleman on William Arthur Ward
"A smile is a curve that sets everything straight."David Neeleman on Phyllis Diller