"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
"Life can only be understood backwards but it must be lived forwards."David Ogilvy on Soren Kierkegaard
"The only source of knowledge is experience."David Ogilvy on Albert Einstein
"Experience: that most brutal of teachers. But you learn, my God do you learn."David Ogilvy on C. S. Lewis
"Experience is simply the name we give our mistakes."David Ogilvy on Oscar Wilde
"A man who carries a cat by the tail learns something he can learn in no other way."David Ogilvy on Mark Twain
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"The best ideas come as jokes. Make your thinking as funny as possible."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"The consumer isn't a moron she is your wife."