"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"The only thing necessary for the triumph of evil is for good men to do nothing."David Ogilvy on Edmund Burke
"It is very important to generate a good attitude, a good heart, as much as possible. From this, happiness in both the short term and the long term for both yourself and others will come."David Ogilvy on Dalai Lama
"If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed."David Ogilvy on Albert Einstein
"Despite everything, I believe that people are really good at heart."David Ogilvy on Anne Frank
"When I do good, I feel good. When I do bad, I feel bad. That's my religion."David Ogilvy on Abraham Lincoln
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"The best ideas come as jokes. Make your thinking as funny as possible."
"Our business is infested with idiots who try to impress by using pretentious jargon."
"The consumer isn't a moron she is your wife."