"Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting."
"Great minds discuss ideas average minds discuss events small minds discuss people."Edward de Bono on Eleanor Roosevelt
"Great spirits have always encountered violent opposition from mediocre minds."Edward de Bono on Albert Einstein
"Some are born great, some achieve greatness, and some have greatness thrust upon them."Edward de Bono on William Shakespeare
"One sees great things from the valley only small things from the peak."Edward de Bono on Gilbert K. Chesterton
"All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope."Edward de Bono on Winston Churchill
"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
"Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car."
"If you never change your mind, why have one?"
"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas."