"We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience."
"Life can only be understood backwards but it must be lived forwards."Edward de Bono on Soren Kierkegaard
"The only source of knowledge is experience."Edward de Bono on Albert Einstein
"Experience: that most brutal of teachers. But you learn, my God do you learn."Edward de Bono on C. S. Lewis
"Experience is simply the name we give our mistakes."Edward de Bono on Oscar Wilde
"A man who carries a cat by the tail learns something he can learn in no other way."Edward de Bono on Mark Twain
"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
"Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven."
"Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car."
"If you never change your mind, why have one?"
"Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas."