"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"An individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for the law."Frank Luntz on Martin Luther King, Jr.
"Everyone should be respected as an individual, but no one idolized."Frank Luntz on Albert Einstein
"Let every man be respected as an individual and no man idolized."Frank Luntz on Albert Einstein
"Be peaceful, be courteous, obey the law, respect everyone but if someone puts his hand on you, send him to the cemetery."Frank Luntz on Malcolm X
"If once you forfeit the confidence of your fellow-citizens, you can never regain their respect and esteem."Frank Luntz on Abraham Lincoln
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"Some people call it global warming some people call it climate change. What is the difference?"
"The way you communicate an idea is different than the way you communicate a product."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."