"A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization."
"The empires of the future are the empires of the mind."James Cash Penney on Winston Churchill
"Every saint has a past and every sinner has a future."James Cash Penney on Oscar Wilde
"Again, you can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life."James Cash Penney on Steve Jobs
"I never think of the future - it comes soon enough."James Cash Penney on Albert Einstein
"It is not in the stars to hold our destiny but in ourselves."James Cash Penney on William Shakespeare
"The best teamwork comes from men who are working independently toward one goal in unison."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
"The Golden Rule finds no limit of application in business."
"Change is vital, improvement the logical form of change."
"Success cannot come from standstill men. Methods change and men must change with them."