"Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership."
"If you think you can do a thing or think you can't do a thing, you're right."James Cash Penney on Henry Ford
"A genuine leader is not a searcher for consensus but a molder of consensus."James Cash Penney on Martin Luther King, Jr.
"It is better to lead from behind and to put others in front, especially when you celebrate victory when nice things occur. You take the front line when there is danger. Then people will appreciate your leadership."James Cash Penney on Nelson Mandela
"A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves."James Cash Penney on Lao Tzu
"Leadership is solving problems. The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership."James Cash Penney on Colin Powell
"The best teamwork comes from men who are working independently toward one goal in unison."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
"The Golden Rule finds no limit of application in business."
"Change is vital, improvement the logical form of change."
"Success cannot come from standstill men. Methods change and men must change with them."