"Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership."
"Love all, trust a few, do wrong to none."James Cash Penney on William Shakespeare
"For every good reason there is to lie, there is a better reason to tell the truth."James Cash Penney on Bo Bennett
"The trust of the innocent is the liar's most useful tool."James Cash Penney on Stephen King
"Learning to trust is one of life's most difficult tasks."James Cash Penney on Isaac Watts
"Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement."James Cash Penney on Golda Meir
"The best teamwork comes from men who are working independently toward one goal in unison."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
"The Golden Rule finds no limit of application in business."
"Change is vital, improvement the logical form of change."
"Success cannot come from standstill men. Methods change and men must change with them."