"Men are not great or small because of their material possessions. They are great or small because of what they are."
"Great minds discuss ideas average minds discuss events small minds discuss people."James Cash Penney on Eleanor Roosevelt
"Great spirits have always encountered violent opposition from mediocre minds."James Cash Penney on Albert Einstein
"Some are born great, some achieve greatness, and some have greatness thrust upon them."James Cash Penney on William Shakespeare
"One sees great things from the valley only small things from the peak."James Cash Penney on Gilbert K. Chesterton
"All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope."James Cash Penney on Winston Churchill
"The best teamwork comes from men who are working independently toward one goal in unison."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
"The Golden Rule finds no limit of application in business."
"Change is vital, improvement the logical form of change."
"Success cannot come from standstill men. Methods change and men must change with them."