"Success will always be measured by the extent to which we serve the buying public."
"In order to succeed, your desire for success should be greater than your fear of failure."James Cash Penney on Bill Cosby
"Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success."James Cash Penney on Swami Vivekananda
"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it."James Cash Penney on Bruce Lee
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."James Cash Penney on David Brinkley
"Success is not final, failure is not fatal: it is the courage to continue that counts."James Cash Penney on Winston Churchill
"The best teamwork comes from men who are working independently toward one goal in unison."
"A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition."
"The Golden Rule finds no limit of application in business."
"Change is vital, improvement the logical form of change."
"Success cannot come from standstill men. Methods change and men must change with them."