"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"True art is characterized by an irresistible urge in the creative artist."Jef I. Richards on Albert Einstein
"If you hear a voice within you say 'you cannot paint,' then by all means paint, and that voice will be silenced."Jef I. Richards on Vincent Van Gogh
"The highest art is always the most religious, and the greatest artist is always a devout person."Jef I. Richards on Abraham Lincoln
"The aim of art is to represent not the outward appearance of things, but their inward significance."Jef I. Richards on Aristotle
"A work of art is the unique result of a unique temperament."Jef I. Richards on Oscar Wilde
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."