"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."
"Great minds discuss ideas average minds discuss events small minds discuss people."Jeff Bezos on Eleanor Roosevelt
"Great spirits have always encountered violent opposition from mediocre minds."Jeff Bezos on Albert Einstein
"Some are born great, some achieve greatness, and some have greatness thrust upon them."Jeff Bezos on William Shakespeare
"One sees great things from the valley only small things from the peak."Jeff Bezos on Gilbert K. Chesterton
"All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope."Jeff Bezos on Winston Churchill
"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."
"I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you."
"The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'"
"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward."
"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business."