"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
"A man's character may be learned from the adjectives which he habitually uses in conversation."Marshall McLuhan on Mark Twain
"Truthful words are not beautiful beautiful words are not truthful. Good words are not persuasive persuasive words are not good."Marshall McLuhan on Lao Tzu
"The single biggest problem in communication is the illusion that it has taken place."Marshall McLuhan on George Bernard Shaw
"Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true."Marshall McLuhan on Charles Dickens
"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in."Marshall McLuhan on Bill Gates
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts."
"If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness."