"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'"
"Choosing to be positive and having a grateful attitude is going to determine how you're going to live your life."Richard Branson on Joel Osteen
"My attitude is that if you push me towards something that you think is a weakness, then I will turn that perceived weakness into a strength."Richard Branson on Michael Jordan
"Weakness of attitude becomes weakness of character."Richard Branson on Albert Einstein
"Nothing can stop the man with the right mental attitude from achieving his goal nothing on earth can help the man with the wrong mental attitude."Richard Branson on Thomas Jefferson
"Attitude is a little thing that makes a big difference."Richard Branson on Winston Churchill
"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
"Business opportunities are like buses, there's always another one coming."
"To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials."
"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."