"So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on."
"Life can only be understood backwards but it must be lived forwards."Richard Branson on Soren Kierkegaard
"The only source of knowledge is experience."Richard Branson on Albert Einstein
"Experience: that most brutal of teachers. But you learn, my God do you learn."Richard Branson on C. S. Lewis
"Experience is simply the name we give our mistakes."Richard Branson on Oscar Wilde
"A man who carries a cat by the tail learns something he can learn in no other way."Richard Branson on Mark Twain
"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."
"My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'"
"A business has to be involving, it has to be fun, and it has to exercise your creative instincts."
"Business opportunities are like buses, there's always another one coming."
"To me, business isn't about wearing suits or pleasing stockholders. It's about being true to yourself, your ideas and focusing on the essentials."