"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important."
"A man who won't die for something is not fit to live."Steve Jobs on Martin Luther King, Jr.
"To be idle is a short road to death and to be diligent is a way of life foolish people are idle, wise people are diligent."Steve Jobs on Buddha
"The fear of death is the most unjustified of all fears, for there's no risk of accident for someone who's dead."Steve Jobs on Albert Einstein
"The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time."Steve Jobs on Mark Twain
"Death is no more than passing from one room into another. But there's a difference for me, you know. Because in that other room I shall be able to see."Steve Jobs on Helen Keller
"We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac."
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
"No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new."
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."