"Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important."
"A nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people."Steve Jobs on John F. Kennedy
"Pick the day. Enjoy it - to the hilt. The day as it comes. People as they come... The past, I think, has helped me appreciate the present - and I don't want to spoil any of it by fretting about the future."Steve Jobs on Audrey Hepburn
"I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. 'Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death."Steve Jobs on Thomas Paine
"We fear violence less than our own feelings. Personal, private, solitary pain is more terrifying than what anyone else can inflict."Steve Jobs on Jim Morrison
"What is needed, rather than running away or controlling or suppressing or any other resistance, is understanding fear that means, watch it, learn about it, come directly into contact with it. We are to learn about fear, not how to escape from it."Steve Jobs on Jiddu Krishnamurti
"We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac."
"Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations."
"No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new."
"Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."
"I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."