"The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer."
"Love all, trust a few, do wrong to none."Thomas J. Watson on William Shakespeare
"For every good reason there is to lie, there is a better reason to tell the truth."Thomas J. Watson on Bo Bennett
"The trust of the innocent is the liar's most useful tool."Thomas J. Watson on Stephen King
"Learning to trust is one of life's most difficult tasks."Thomas J. Watson on Isaac Watts
"Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement."Thomas J. Watson on Golda Meir
"Whenever an individual or a business decides that success has been attained, progress stops."
"Nothing so conclusively proves a man's ability to lead others as what he does from day to day to lead himself."
"If you aren't playing well, the game isn't as much fun. When that happens I tell myself just to go out and play as I did when I was a kid."
"Good design is good business."
"Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people."