"Celebrate what you want to see more of."
"Write it on your heart that every day is the best day in the year."Tom Peters on Ralph Waldo Emerson
"Your success and happiness lies in you. Resolve to keep happy, and your joy and you shall form an invincible host against difficulties."Tom Peters on Helen Keller
"Come, gentlemen, I hope we shall drink down all unkindness."Tom Peters on William Shakespeare
"Sometimes too much to drink is barely enough."Tom Peters on Mark Twain
"New Year's Resolution: To tolerate fools more gladly, provided this does not encourage them to take up more of my time."Tom Peters on James Agate
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
"Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
"Excellent firms don't believe in excellence - only in constant improvement and constant change."
"Communication is everyone's panacea for everything."
"Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!"