"Design is so critical it should be on the agenda of every meeting in every single department."
"Design is not just what it looks like and feels like. Design is how it works."Tom Peters on Steve Jobs
"You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality."Tom Peters on Walt Disney
"The artist in me cries out for design."Tom Peters on Robert Frost
"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away."Tom Peters on Antoine de Saint-Exupery
"Sometimes I can't figure designers out. It's as if they flunked human anatomy."Tom Peters on Erma Bombeck
"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You."
"Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures."
"Excellent firms don't believe in excellence - only in constant improvement and constant change."
"Communication is everyone's panacea for everything."
"Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!"